Celebrating mass-produced, frugal, aesthetic design from india

Vintagely yours: Kajal


This vintage packaging of  ‘Jai Kajal’ is quite an eye catcher and has been a regular fast moving item in most little grocery and chemist shops across the country.

Its meagre price of Rs.13,  consistent packaging  & graphic design and mass consumption makes it a Design Mela mention. Have you ever used this product or saw it being used in your home ?

P.S- The product is really tiny. The size is approximately 3.5 cm X 3.5 cm!

Photography credits : Apoorv Gupta .
You can see more of his work on https://www.instagram.com/apoorvg1/?hl=en


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